A browser cookie, or simply “cookie,” is a text file containing small amounts of information that a server may download to your computer, mobile or tablet when you visit a website or use an application.
There are different types of cookies which are used to do different things, such as letting you navigate between different pages on a website efficiently, remembering preferences you have given and helping us to identify ways to improve your overall site experience. Others are used to provide you with advertising which is more tailored to your interests or to measure the number of site visits and the most popular pages users visit.
‘First party’ and ‘third party’ cookies
A cookie may be set and controlled by the operator of the website which the user is browsing such as WellAway® (known as a ‘first party cookie’) or a third party such as social media, e.g. to display advertisements and social sharing features, (known as a ‘third party cookie’).
Due to their core role of enhancing and enabling usability or site processes, disabling certain cookies may prevent you from using certain aspects of the WellAway® website, such as generating a quote or purchasing a product.
Broadly speaking, there are two different types of browser cookies:
Session cookies are stored in the computer’s memory during a user’s browsing session and are automatically deleted from the user’s computer when the browser is closed, or the session has ended. They usually store a session I.D. that is not identifiable to users, allowing the user to move from page to page without having to log-in again. They are used by commercial websites; for example, to keep track of items that a consumer has added to a shopping basket.
Session cookies do not collect any information from the user’s computer and they expire at the end of the user’s browser session. They can also become inaccessible after the session has been inactive for a specified length of time, usually 20 or 30 minutes.
Persistent cookies are stored on the user’s computer. They are not deleted when the browser is closed and can be used to retain user preferences for a website, allowing those preferences to be used in the future.
Persistent cookies may assign a unique I.D. to the user’s browser and are usually configured to identify a user for a prolonged period.
WellAway® cookies measure non-personal information, such as to learn about a visitor’s behavior within our website and how their response to our marketing communications to provide relevant and interesting content and services.
Cookies used by WellAway®
There are four types of browser cookies in our websites. We developed these definitions to help you better understand them.
Strictly necessary cookies
Strictly necessary cookies
‘Strictly necessary’ cookies allow you to move around the website and use features such as entering secure sections and pages of our website and identifying you as being logged in. These cookies don’t collect information that could be used for marketing or remembering your browsing history. Enabling these cookies is a condition of using our website, however, as they are required for necessary website operation. If you block or disable them, we cannot guarantee a seamless user experience.
Performance & analytic cookies
We use performance and analytic cookies to gather information about website use, including details of where a user came from and how many times they visited the site. By using our website, you agree that we can place these cookies on your computer or mobile device. We use the information to improve our website and enhance the experience of its visitors. The data collected by these cookies is aggregated and anonymous.
Functionality & application (site-specific) cookies
These cookies enable our website to recall your choices (e.g. your user name, language or your geographic region). These cookies may be used to recall changes you’ve made to text size, fonts and other customizable options. The information these cookies collect may be anonymous and don’t track your activity on other websites.
Often, targeting and advertising cookies are used to gather information about your browsing to provide advertisements tailored to you. They can limit the number of times you see an ad and measure the effectiveness of the ad campaign.
Targeting cookies are usually placed either directly outside advertising networks. They recall the amount of times you have visited our website and may share the information with advertisers or organizations. Many times, targeting or advertising cookies will be linked to a website functionality provided by said advertisers or organizations.
Your use of the website constitutes your consent to our website setting cookies on your device.
A guide to behavioral advertising and online privacy has been produced by the internet advertising industry which can be found at www.youronlinechoices.eu. The guide contains an explanation of the Internet Advertising Bureau’s self-regulatory scheme to allow you greater control of the advertising you see.
By using the website, you agree that we can place these types of cookies on your device.